Unveiled Employer Branding To Build Your ‘Dream Team’

 

Employer Branding is a process of establishing and promoting your organization as an ‘attractive and appealing place to work’. It involves shaping the perception of your company among potential and current employees. Just the way consumer branding shapes the perception of products or services among customers. In the end, for the Dream Team, this is the path to walk on. Remember that the goal is to create a positive and compelling image of your organization and have a good employee value proposition. A company looks for a team that turns into a family and understands the values and principles of the company. This is one of the reasons that people now practise and work for 'office-culture'. A company's philosophy and values tell the best of understanding of the term 'employee'.

Here are some factors that you should focus on:

KNOW YOUR COMPANY BETTER

Once you've identified your company's distinctive characteristics, it will be simpler to refine your employer brand and Employee Retention. Understand the essential purpose, vision, mission, values, and culture of your firm. Define the objectives of your company and the type of team members required to achieve these goals. When you celebrate any event the way you do- it speaks for itself to your employees.

ELABORATE YOUR ‘EMPLOYEE VALUE IMPORTANCE’

Here, you need to put the right light on the company message. Build an EVP that expresses your corporate brand's beliefs with clarity, and highlight the unique benefits of working for your company. In addition to being consistent with your consumer brand, your company brand should keep on sharing past events and update the new ones.

MONITOR YOUR RESULT

Understanding the impact of your employer's branding initiatives and improving your strategy depends on measuring their success. It also contributes to keeping employee value proposition intact. Timely change in strategies adds to the growth of your company.

Use the following essential metrics:

Price per hire

Fill the time

level of hiring

rate of offer acceptance

Rate of retention

supplier of labor

No. of applications

It's necessary to remember that potential customers and employees are the true owners of your employer brand. The easiest way to improve is to devote sufficient consideration to them and make changes as appropriate significantly to employer branding.

BE SERIOUS FOR WORK-LIFE BALANCE

Work-life balance is one of the most important guidelines for candidates. The next step is flexible working arrangements, which adds to the work-life balance and do remember that has an important role to play in the value proposition for the employee particularly.

Employees are 2.6 times more likely to be satisfied working for their company if they claim that it allows them flexibility about when and where they work. Additionally, they are 2.1 times more likely to suggest that people apply for jobs at their organization, which significantly strengthens employer initiatives for branding. To help employees manage work and personal obligations, think about offering flexible work options including part-time hours, remote work, and flex hours.

EMPLOYEE WELL-BEING

Employees are 3.2 times more likely to be happy at work and 3.7 times more likely to recommend working for the company if they feel cared for. Make employee well-being a top priority by providing things like a comprehensive benefits package, paid time off, appreciation badge, and attainable goals rewards. Eventually, your employer branding approach receives a big boost if you're recognized as a company that values its workers.

Summary

To have a lasting team at your workplace all you need to have a positive and amicable office culture. When you will invest in your employees; be it organising lunch to celebrate target achievement. However, you are contributing in adding more wings for your 'dream team'. The employee value proposition has some calculations that need to be done rightly by the Employer. At the end, one should focus on providing a 'perfect work life culture' that advocates outside the office walls as well.